
Enhanced TV
PhatBlack is dedicated to delivering on the promise of
Interactive Television on the Net. PhatBlack is preparing to produce and netcast
thousands of distinct live, interactive urban Net-TV shows from its upcoming NYC and
Florida facilities. These shows will focus on topics that will attract the passionate,
sizable, yet largely under-served urban market. From Hip-Hop to Salsa PhatBlack resonates
with trendsetters and tastemakers because its shows will deliver authentic, exciting,
entertaining programming on topics mainstream media has traditionally neglected. E-TV is
special because PhatBlack's audiences tune into live shows from a chat room where they can
interact not only with other audience members, but also with the performers who appear
onscreen.
This ability to interact with our programs adds an exciting dimension to the
user experience. Audiences can pose questions to the onscreen performers, vote in polls
and/or contribute comments and even influence the overall direction of the program.
Lastly, E-TV's shows are individually branded in order to give our audience base a unique
brand of entertainment content. In sum, E-TV got its name because it is an enhanced TV
station that is superior to its TV counterparts. Specifically, it has a global audience
base, it gets our subscribers news and info in real time 24/7/365, it is less expensive
for our advertisers due to our lower operating costs, it fosters user interactivity(with
chatrooms where people can speak with artists directly, prerecorded/live interviews etc)
and it gives our subscribers full viewing control so that they can experience TV they
can't get on traditional TV.
E-TV's shows include: