Record Label
PhatBlack Online's Record Label is a new model music company dedicated to
leveraging the digital medium to change the way music is acquired, marketed, promoted,
sold and distributed. Arguably the web's first full-service, vertically integrated music
company, PhatBlack Online's Record Label markets and promotes its' artists forthcoming
studio albums. Our artists embrace online space as the exclusive release platform for a
new studio album before its retail release. Our record label launchs client albums through
aggressive online promotion, marketing, sales and distribution prior to releasing the
album through traditional retail channels. The partnership between PhatBlack's Record
Label and artists is a prototype of the unique relationship offered to artists. The
profound impact Internet technology has on bringing an artist's music directly to its fans
as well as the enormous empowerment the web provides artists to that end is phenomenal.The
Internet is powerful because it puts artists back in control of their music, including the
ability to put their music directly in front of consumers, bypassing traditional industry
bottlenecks.
We are leveraging the digital medium to create an entirely new model zone that
will ultimately puts artists back in control of their music and bring them closer to their
audience. In addition to partnering with artists on a proprietary basis, we also open our
doors to traditional record labels to enable them to leverage our powerful marketing and
promotional platform.We aggressively promote our client brands through a mix of
traditional and grassroots marketing efforts.We fully intend to leverage both online and
offline promotional venues, including college outreach, national advertising, web banner
buys, street marketing, and co-distribution deals with commerce sites which match our
active music buyer demographic. In sum, our goal is to aggressively build a distinctive
domestic and international artist roster, as well as create innovative partnerships with
forward thinking companies.
To try and get signed with us, contact letstalk@phatblack.com